Developing a brand starts by defining the clientele you wish to attract.

It means defining precisely their age groups, purchasing power, interests, values, and much more.

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Your positioning will also define if the type of property and service you are offering or planning to offer indeed address the markets you are targeting.

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Proper positioning will ensure your brand a long lasting success.

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five78' dedicated seasoned hospitality Consultants will work with you all the way to define the positioning that fits perfectly your product!